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August 1, 2018

US Baby Boomer Social Network Users, by Platform, 2018 (millions)

US Baby Boomer Social Network Users, by Platform, 2018 (millions)

Description

This chart shows how many Baby Boomers in the US use social networks. Platforms included are Facebook, Pinterest, Instagram, Twitter and Snapchat.

Note

Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. For more of eMarketer's forecasts on this topic, <a ... href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a1a/5851918b0626310a2c186b1a">click here.</a>

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.