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July 19, 2018

Reasons that US Smartphone Owners Unsubscribe from a Brand/Company's Mobile Messaging, March 2018 (% of respondents)

Methodology

Data is from the July 2018 Vibes "2018 US Mobile Consumer Report" conducted by Cite Research. 1,000 US smartphone owners ages 18+ were surveyed online during March 2018. 66% of respondents were male and 33% were female. 27% of respondents were ages 18-34, 21% ages 35-44, 16% ages 45-54 and 18% ages 55+. Vibes is a mobile solutions provider.

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Messaging Apps and Marketing 2018 Shoppers May Get Brand Fatigue From Messaging Overload

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Chart Title

Reasons that US Smartphone Owners Unsubscribe from a Brand/Company's Mobile Messaging, March 2018 (% of respondents)

Publication Date

July 19, 2018

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Messaging Apps and Marketing 2018 Shoppers May Get Brand Fatigue From Messaging Overload

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Mobile Messaging Consumer Attitudes on Marketing United States

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