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June 5, 2018
Social Media Priorities According to Social Media Marketers in North America vs. What Internet Users* in North America Want to See on Social Media, May 2018 (% of respondents)
Methodology
Data is from the June 2018 Sprout Social report titled "Sprout Social Index 2018". 1,253 internet users in Canada and the US ages 18-64 were surveyed by Survata during April 12-May 1, 2018. 2,060 marketers in Canada and the US were surveyed via email, by Google Forms, during April 4-May 1, 2018.
Social Media Priorities According to Social Media Marketers in North America vs. What Internet Users* in North America Want to See on Social Media, May 2018 (% of respondents)