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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 27, 2018
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
Description
A May 2018 survey found 30% of respondents selected formal partnership as the primary way in which their programmatic and direct media buying teams operate. 28% selected informal partnerships; 25% independently; 17% converged.Methodology
Data is from the June 2018 Forrester Consulting report titled "Digital Media Buying Converges" commissioned by Centro. 104 US digital media buying decision-makers in advertising and marketing agencies were surveyed in May 2018. Respondents identified their job title as C-level executive (40%), director (32%), manager (12%) and VP (16%) with digital media buying responsibility as final decision-maker (62%), influence decisions (5%) and part of a team deciding (34%) with an annual digital ad spending budget of $500,000-$1 million (5%), $1-$10 million (41%), $10-$50 million (22%), $50-$100 million (17%) and $100+ million (14%). Centro is a software and managed services company.Chart Title
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)Publication Date
June 27, 2018
