Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 7, 2018
Primary Model Used by US Marketers to Execute Their In-House Programmatic Buying, Jan 2018 (% of respondents)
Note
Data was provided to eMarketer by Advertiser Perceptions.Methodology
Data is from the May 2018 Advertiser Perceptions "DSP Report, Wave 4: 1H 2018." More than 700 US agency professionals and marketers from the Advertiser Perceptions Media Decision Maker Database and third-party databases were surveyed in January 2018. Respondents were involved in the purchase of programmatic advertising and have used or worked with DMPs, DSPs or managed services in the past year. Respondents identified their company as an agency (51%) or marketing firm (49%), and their job title as director/supervisor (35%), manager/planner/buyer (17%) and VP or above (48%). Respondents received incentives in the form of cash and data.Chart Title
Primary Model Used by US Marketers to Execute Their In-House Programmatic Buying, Jan 2018 (% of respondents)Publication Date
May 7, 2018
