Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
April 25, 2018
US B2B and B2C Marketers Who Feel They Have Sufficient Data and Insights for Effective Personalization, March 2018 (% of respondents)
Note
Data was provided to eMarketer by Evergage.Methodology
Data is from the April 2018 Evergage and Researchscape International report titled "2018 Trends in Personalization." 300 marketers from 5 countries and 19 different industries were surveyed online during February 22-March 28, 2018. Respondents identified their company focus as being B2B (41%), B2C (20%) or both (38%) and are located in Canada (2%), Germany (2%), India (2%), UK (2%) and US (93%) with annual sales of less than $1 million (14%), $1-9 million (9%), $10-49 million (15%), $50-99 million (12%), $100-499 million (14%), $500-999 million (10%) and $1 billion or more (26%). Evergage is a platform that provides real-time web personalization.Chart Title
US B2B and B2C Marketers Who Feel They Have Sufficient Data and Insights for Effective Personalization, March 2018 (% of respondents)Publication Date
April 25, 2018