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April 25, 2018
US Digital Shoppers Who Have Experienced a Personalized* Homepage on a Retail Site, by Product Category, Jan 2018 (% of respondents)
Methodology
Data is from the April 2018 Bazaarvoice report titled "Get personalization right or risk driving shoppers away" conducted by Research Now SSI. Over 1,000 US digital shoppers ages 18+ were surveyed online in January 2018. Respondents self-identified as having digitally shopped in the past month for products in apparel and accessories, auto parts and accessories, health and beauty, home improvement and sporting goods.Featured In
eBay Bets on Personalization ... AgainChart Title
US Digital Shoppers Who Have Experienced a Personalized* Homepage on a Retail Site, by Product Category, Jan 2018 (% of respondents)Publication Date
April 25, 2018