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April 23, 2018

Senior Marketers Worldwide Who Agree with IAB's Viewability Definition*, Q1 2018 (% of respondents)

Description

Survey results show that in Q1 2018, few senior marketers worldwide absolutely agreed with IAB's viewability definition for digital video advertising. The greatest consensus was that 42% disagreed but struggled to find a better definition: "50% of video ad on screen without sound playing for 2 ... consecutive seconds."More

Methodology

Data is from the April 2018 CMO Council report titled "Engage at Every Stage: Focusing Attention to Online Video Connection" in partnership with ViralGains. 233 senior marketers worldwide were surveyed online during Q1 2018. 163 of the respondents were actively investing in digital video advertising. ViralGains is a video advertising platform.

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Why Is Mobile App Ad Viewability So Hard To Measure? Marketers Struggle to Agree on Viewability Definitions

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Chart Title

Senior Marketers Worldwide Who Agree with IAB's Viewability Definition*, Q1 2018 (% of respondents)

Publication Date

April 23, 2018

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Why Is Mobile App Ad Viewability So Hard To Measure? Marketers Struggle to Agree on Viewability Definitions

Topics

Video Advertising Viewability

Worldwide

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