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April 23, 2018
Senior Marketers Worldwide Who Agree with IAB's Viewability Definition*, Q1 2018 (% of respondents)
Description
Survey results show that in Q1 2018, few senior marketers worldwide absolutely agreed with IAB's viewability definition for digital video advertising. The greatest consensus was that 42% disagreed but struggled to find a better definition: "50% of video ad on screen without sound playing for 2 ... consecutive seconds."Methodology
Data is from the April 2018 CMO Council report titled "Engage at Every Stage: Focusing Attention to Online Video Connection" in partnership with ViralGains. 233 senior marketers worldwide were surveyed online during Q1 2018. 163 of the respondents were actively investing in digital video advertising. ViralGains is a video advertising platform.Chart Title
Senior Marketers Worldwide Who Agree with IAB's Viewability Definition*, Q1 2018 (% of respondents)Publication Date
April 23, 2018