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April 4, 2018

Categories for Which US Internet Users Prefer to Shop Digitally vs. In-Store, March 2018 (% of respondents)

Description

US internet users were asked whether they prefer to shop digitally or in-store on several product categories, including apparel and accessories, electronics, furniture and home goods.

Note

Data was provided to eMarketer by Morning Consult.

Methodology

Data is from the April 2018 Morning Consult report titled "The State of Retail 2018." 4,402 US internet users ages 18+ were surveyed online during March 1-5, 2018. The data was weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 1 percentage points.

Featured In

Here Are Three Ways Retailers Are Ditching Worn-Out Business ModelsConsumers Are Warming Up to Purchasing Furniture Online

Sources

Morning Consult

Chart Title

Categories for Which US Internet Users Prefer to Shop Digitally vs. In-Store, March 2018 (% of respondents)

Publication Date

April 4, 2018

Sources

Morning Consult

Featured In

Here Are Three Ways Retailers Are Ditching Worn-Out Business ModelsConsumers Are Warming Up to Purchasing Furniture Online
Topics
Consumer ElectronicsMedia & EntertainmentDigital Shoppers & BuyersPersonal Care & BeautyRetail CategoriesApparel & AccessoriesGroceries & Consumer Products (CPG)In-Store Shoppers & BuyersUnited States

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