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January 24, 2018

Mobile Ad Spending Share in Latin America, by Format and Country, 2017 (% of total)

Mobile Ad Spending Share in Latin America, by Format and Country, 2017 (% of total)

Description

In 2017, the greatest share of mobile ad spending (nearly 40%) in Latin America was for display ads, followed closely by rich media. Video and nonmedia, including SMS/MMS and push notifications, made up smaller shares of mobile advertising.