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February 12, 2018

Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)

Description

This chart data-driven marketing use cases that will occupy US senior executives' attention in 2018. Some cases are: cross-channel measurement and attribution online retargeting and general audience analytics, among others.

Featured In

Dynamic Creative and Digital Storytelling

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Chart Title

Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)

Publication Date

February 12, 2018

Sources

Source information is only available to PRO subscribers.

Featured In

Dynamic Creative and Digital Storytelling

Topics

Big Data

Daily News

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Nearly half of ad-supported TV viewing is streaming

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Marketers use genAI to customize video ads

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How marketers can embrace Gen Alpha’s spending power

How marketers can embrace Gen Alpha’s spending power

GLP-1 drugs dominate prescription TV ad spend

GLP-1 drugs dominate prescription TV ad spend

Financial media networks offer rich data but struggle to drive purchases

Financial media networks offer rich data but struggle to drive purchases

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

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ESPN’s evolution to a DTC brand has begun

Soccer is booming ahead of the World Cup. Where is Apple TV+?

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