Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 22, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
Article |
Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
Article |
Aug 22, 2025
Johnson & Johnson adds momentum to pharma’s US manufacturing surge
Article |
Aug 22, 2025
US patients pay vastly different prices for the same healthcare procedures
Article |
Aug 22, 2025
$10 billion Meta-Google cloud pact shows scale beats rivalry
Article |
Aug 22, 2025
Pop Mart milks the Labubu craze
Article |
Aug 22, 2025
Frequent phone use creates key mobile marketing opportunities
Article |
Aug 22, 2025
Claire’s second bankruptcy signals deeper challenges for mall-based retailers
Article |
Aug 21, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 20, 2018
Importance of Customer Experience (CX) Personalization for Select Business Goals According to US Senior Decision-Makers, Jan 2018 (% of respondents)
Description
A January 2018 survey found that 55% of US senior decision-makers surveyed believe customer experience personalization is crucially important for improving customer satisfaction. Not as many believe that it's crucially important for improving employee engagement or reducing costs.Note
Data was provided to eMarketer by Verndale.Methodology
Data is from the February 2018 Verndale report titled "Customer experience (CX) journey research." 200 US B2B and B2C senior decision-makers from various industries, with involvement in the customer experience journey, were surveyed during November 2017-January 2018. Respondents identified their company global revenues as being less than $50 million (20%), $50-$100 million (42%), $100-$250 million (32%), $250-$500 million (35%), $500-$750 million (31%), $750 million-$1 billion (26%) and $1+ billion (14%). Verndale is a marketing technology agency.Featured In
The Challenges of PersonalizationSources
Chart Title
Importance of Customer Experience (CX) Personalization for Select Business Goals According to US Senior Decision-Makers, Jan 2018 (% of respondents)Publication Date
February 20, 2018
