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January 8, 2018

Rising Platforms for Influencer Marketing in 2018 According to Influencers in India (% of respondents)

Description

Influencers in India were asked what the rising platforms for influencer marketing are in 2018. The options include Instagram, YouTube, Facebook, LinkedIn, Snapchat, Quora and Musical.ly. This chart is a summary of their responses.

Methodology

Data is from the January 2018 Buzzoka report titled, "Influencer Marketing Outlook - 2018." 175 brand marketers/custodians and 331 content creators/influencers in India were surveyed during December 2017. Brand marketers include marketers from top brands, agencies and startups. Content creators (influencers) include bloggers, Twitter influencers, YouTubers, Instagram influencers and other influencers across the digital landscape.