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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 5, 2018
Current Stage of Data Integration Across Marketing Technologies According to Marketers Worldwide, Jan 2018 (% of respondents)
Note
Respondents were asked, "Which best describes how integrating data across marketing technologies is occurring?"Methodology
Data is from the February 2018 Ascend2 report titled "Marketing Data and Technology Strategy." 233 marketing influencers and research subscribers worldwide were surveyed during the week of January 28, 2018. Respondents identified their role as nonmanagement professional (20%), owner/partner/CxO (38%) and VP/director/manager (42%). Respondents identified their company type as B2B (42%), B2C (37%) and equally split between B2B and B2C (21%). Respondents identified the number of employees at their company as fewer than 50 (27%), 50-500 (41%) and more than 500 (32%).Sources
Chart Title
Current Stage of Data Integration Across Marketing Technologies According to Marketers Worldwide, Jan 2018 (% of respondents)Publication Date
February 5, 2018
