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January 31, 2018
Social Media Platforms Used by US Internet Users to Watch Video, Dec 2017 (% of respondents)
Description
73.9% of US Internet users ages 18+ surveyed used YouTube/Vimeo to watch video. Other popular social networking platforms for watching video include Facebook, Instagram, Snapchat, Twitter, Pinterest and WeChat.
Note
Data was provided to eMarketer by Wibbitz.
Methodology
Data is from the January 2018 Wibbitz report titled "Video For Business: Content Consumption Trends." More than 1,000 US internet users ages 18+ were surveyed online during November-December 2017.