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January 24, 2018

Leading Organizational Barriers to Using Location-Based Analytics According to US Retailers, Nov 2017 (% of respondents)

Leading Organizational Barriers to Using Location-Based Analytics According to US Retailers, Nov 2017 (% of respondents)

Methodology

Data is from the January 2018 Retail Systems Research (RSR) report titled "Location Analytics in Retail: Turning New Data Into New Intelligence" sponsored by Esri. 81 retailers worldwide were surveyed online during October-November 2017. 89% of respondents were headquarted in the US. Respondents reported their 2016 revenues as less than $50 million (12%), $51-$249 million (7%), $250-$499 million (20%), $500-$999 million (37%), $1-$5 billion (6%) and $5+ billion (18%). Esri is a mapping and spatial data analytics technology firm.