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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 23, 2017
Consumers in China Who Prefer Local vs. Foreign Brands, by Product Category, July 2017 (% of respondents)
Description
A 2017 survey found consumers in China favor local brands to foreign brands in most product categories. Over 50% of consumers preferred local brands for fresh food and poultry, beer, milk, laundry detergent, tissues and hygiene.Methodology
Data is from the November 2017 McKinsey & Company report titled "Double-clicking on the Chinese consumer." 10,000 consumers ages 18-65 in China were surveyed online and offline during May-July 2017. Respondents were drawn from across 44 cities and 7 rural villages and towns. McKinsey & Company conducts a similar survey annually.Sources
Chart Title
Consumers in China Who Prefer Local vs. Foreign Brands, by Product Category, July 2017 (% of respondents)Publication Date
November 23, 2017