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December 15, 2017
Programmatic Digital Display Ad Spending in Germany, 2014-2019 (millions of €, % change and % of total digital display ad spending*)
Description
In 2018, there was 1,438 € spent on programmatic digital display ads which was a 29.7% increase from the year before. This spending made up 67% of total digital display ad spending. By 2019 eMarketer believes spending will increase to 1,655.8 €.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Sources
Chart Title
Programmatic Digital Display Ad Spending in Germany, 2014-2019 (millions of €, % change and % of total digital display ad spending*)Publication Date
December 15, 2017