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September 12, 2017

Online Video Ad Benchmarks Worldwide: Fraud* Rate, by Purchase Method and Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)

Methodology

Data is from the September 2017 Integral Ad Science "Media Quality Report H1 2017." The report is based on nearly 300 billion impressions in the US during H1 2017. Impressions include display and video ads purchased through publishers and networks/exchanges. Integral Ad Science is an ad verification company.

Featured In

Why Some Video Ad Units Are Prone to Fraud

Sources

Integral Ad Science

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Chart Title

Online Video Ad Benchmarks Worldwide: Fraud* Rate, by Purchase Method and Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)

Publication Date

September 12, 2017

Sources

Integral Ad Science

Featured In

Why Some Video Ad Units Are Prone to Fraud

Topics

Advertising Performance Metrics Video Advertising Programmatic Advertising

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