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November 17, 2017
Ways in Which US CMOs Have Changed Their Digital Strategy to Address Concerns About Brand Safety, Nov 2017 (% of respondents)
Note
Data was provided to eMarketer by Teads.
Methodology
Data is from a November 2017 Teads survey as cited in press release. 104 US CMOs and marketing VPs were surveyed by Censuswide during October 30-November 7, 2017. Respondents are from companies with annual revenues of at least $25 million. Teads is an outstream video advertising and global monetization platform.