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October 16, 2017
Leading Barriers to Achieving Their Company's Personalization Goals According to UK and US Marketers, April 2017 (% of respondents)
Methodology
Data is from the October 2017 Sailthru report titled "Decoding Personalization." 146 UK and US marketers in the commerce, publishing and retail industries were surveyed during April 2017. Sailthru aggregates and analyzes user data sets for companies to create personalized customer experiences.Featured In
The Challenges of PersonalizationSources
Chart Title
Leading Barriers to Achieving Their Company's Personalization Goals According to UK and US Marketers, April 2017 (% of respondents)Publication Date
October 16, 2017