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May 11, 2017
Digital Shopping Features that Would Influence Internet Users in North America to Be Most Loyal to a Brand, Product or Service, by Age, March 2017 (% of respondents in each group)
Note
Respondents were asked, "What future capabilities would keep you most loyal to a brand, product or service?"Methodology
Data is from the May 2017 American Express report titled "Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences" conducted by Forrester Consulting. 1,027 internet users in North America ages 16-37 (including 510 ages 16-22 and 517 ages 23-37) were surveyed online in March 2017.Featured In
Consumers Fret Over Gift DeliveriesChart Title
Digital Shopping Features that Would Influence Internet Users in North America to Be Most Loyal to a Brand, Product or Service, by Age, March 2017 (% of respondents in each group)Publication Date
May 11, 2017