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(millions and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Extent to Which Having Access to Original Content Convinced US Internet Users to Subscribe to Netflix, May 2017 (% of respondents)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Benchmarks: Pre-Roll vs. Mid-Roll Completion Rates, by Content Type, Q1 2017 (among ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Content Format, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Out-Stream Video Creates Shareable, Measureable Storytelling Opportunities
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
More Spending on Social Video Ads Is Planned
Listen In: Was the Comey Testimony a Turning Point for Live Video?