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(millions and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Ways in Which US Internet Users Watch TV Content, by Race/Ethnicity, March 2017 (% of respondents in each group)
Mobile Video App Usage Metrics Among Smartphone Video App Users in Select Countries, May 2017 (% of respondents)
Top 10 Online Video Properties Among US Internet Users, Ranked by Unique Viewers, June 2017 (millions)
Top 10 YouTube Partner Channels* Among US Internet Users, Ranked by Unique Viewers, June 2017 (millions)
US TV and Digital Ad Spending, by Format, 2013-2019 (billions and % change)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
Television Update H2 2017: Advanced TV's Progress
Why T. Rowe Price's First Facebook Live Experiment Drove High Engagement
CNN Strives to Deliver Different Video Advertising Experiences in Each Environment
Apple Sets Sights on Original Content
Netflix Users Look to Amazon Instant Video and Hulu to Fill Content Gaps