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(millions and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Ways in Which US Internet Users Discover TV/Video Content, Oct 2016 (% of respondents)
US Programmatic Digital Display Ad Spending, by Format, 2015-2020 (billions)
Leading Methods for Viewing TV Shows According to US Millennial Male Internet Users, Nov 2016 (% of respondents)
Frequency with Which US Female Social Media Review Writers View YouTube Videos, by Generation, Oct 2016 (% of respondents)
YouTube Videos Viewed by US Female Social Media Review Writers, by Generation and Category, Oct 2016 (% of respondents)
US Ad Spending: The eMarketer Forecast for 2017
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
How Univision Refined Its Live Video Strategy
Live Video Keeps Weather.com’s Audience Engaged When There Isn’t a Storm Coming
What to Watch? The Range of Choices Is Staggering
BBC iPlayer Records Busiest Month Ever