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eMarketer Chart

US Digital Video Viewers and Penetration, 2017-2021 (millions and % of internet users)

Chart Profile

  • Measurement:

    (millions and % of internet users)

  • Data Covered:

  • Source:


  • Methodology:

    Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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