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(millions and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Devices Used by US Internet Users to Stream a Show or Movie, by Demographic, Oct 2017 (% of respondents in each group)
Weekly Time Spent Playing Educational Games vs. Viewing Media on Electronic Devices Among US Children, by Age, May 2017 (hours)
US Programmatic Digital Video Ad Spending, 2015-2019 (billions, % change and % of total digital video ad spending)
US Mobile Programmatic Display Ad Spending, by Format, 2015-2019 (billions, % change and % of total mobile programmatic display ad spending)
US TV* and Digital Video** Ad Spending, Programmatic vs. Nonprogrammatic, 2016 & 2019 (billions)
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017
As Video Content Grows, Traditional Content Management Systems Aren't Cutting It
Why T. Rowe Price's First Facebook Live Experiment Drove High Engagement
Why Different Video Ad Channels Require Different Success Metrics
Could Amazon Win a Major Chunk of the Video Ad Market?