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(millions and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Frequency with Which US Instagram Users Have Created an Instagram Story, Dec 2017 (% of respondents)
Frequency with Which US Facebook Users Use the Facebook Marketplace vs. Watch* Tabs, Dec 2017 (% of respondents)
Frequency with Which US Instagram Users View Instagram Stories, Dec 2017 (% of respondents)
Obstacles to Increasing Digital Video Ad Spending According to US Senior Marketers, Sep 2017 (% of respondents)
Devices Used by US Internet Users to Watch TV/Movies, Nov 2017 (% of respondents)
Q4 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What Ad Buyers Want from Programmatic Connected TV vs. OTT
Getting Consumers' Attention Across Every Screen They Have at Home
Navigating the Challenges of Connected TV and OTT Advertising