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Data is from the May 2017 Burson-Marsteller "Twiplomacy Study 2017." 856 Twitter accounts belonging to heads of state, government entities and foreign ministers in 178 countries worldwide were analyzed on May 22, 2017 using Burson-Marsteller's proprietary Burson Tools. Other variables considered included: tweets, following, followers, date the user joined Twitter, tweets per day, retweets, percent of retweets, @replies, percent of @replies, tweets retweeted and average number of tweets retweeted. Burson-Marsteller also used Crowdtangle.com to capture the historic data for all accounts including the total interactions (likes and retweets), interaction rates and all video views and posts over the past 12 months.
Black Friday Retail Ecommerce Referral Traffic Share in Brazil*, by Source, Nov 2017 (% of total tracked by Atlas)
Top 5 Social Media Platforms Used to Access News Among Internet Users in Brazil, June 2017 (% of respondents)
Internet Users in Select Countries Who Think that Social Media Posts from Brands Are Not Relevant to Them, Aug 2017 (% of respondents)
Mobile Activities Conducted by Mobile Internet Users in Peru, 2014-2016 (% of mobile internet users)
Smartphone Communication Methods Used by Smartphone Users in Brazil, July 2017 (% of respondents)
The Global Media Intelligence Report, 2017
The Global Media Intelligence Report, 2016
Twitter's Riding a Political Wave in Latin America
Facebook Tops Millennials' Social Destinations in Mexico