Attitudes Toward People/Diversity in Ads According to US Internet Users, by Generation, Sep 2016 (% of respondents in each group) - eMarketer

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Attitudes Toward People/Diversity in Ads According to US Internet Users, by Generation, Sep 2016 (% of respondents in each group)

Attitudes Toward People/Diversity in Ads According to US Internet Users, by Generation, Sep 2016 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Barkley

  • Methodology:

    Data is from the January 2017 Barkley and Futurecast report titled "Getting to Know Gen Z: How the Pivotal Generation is Different from Millennials." 2,039 US internet users ages 15-70 were surveyed online during September 2016. Futurecast is a marketing consultancy specializing in Millennial trends. Barkley is an advertising agency.

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