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Programmatic Gobbles Up Display Spending in Germany

Half of mobile display spending is already transacted programmatically

London, UK (September 13, 2016) — eMarketer predicts that the programmatic digital display market in Germany will grow by more than 24% this year to reach €798 million, accounting for 41% of all digital display advertising.

Compared to the UK and France, programmatic advertising in Germany was slow to take off but is now gaining momentum. According to eMarketer’s first-ever forecast of the German programmatic market, it will reach a tipping point next year when more than half (54%) of all digital display ad spending in Germany will be transacted programmatically. By the end of 2018 the programmatic digital display ad market will be worth nearly €1.4 billion.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on September 13, 2016.