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eMarketer’s Geoff Ramsey to present at dmexco 2016

eMarketer chairman to lead discussion with Dana Anderson of Mondelez on the new creativity in the digital world

LONDON/NEW YORK (August 12, 2016) — eMarketer Chairman and Chief Innovation officer, Geoff Ramsey, has been confirmed to speak at dmexco 2016. Dmexco, which runs from September 14-15 in Cologne, Germany, is a senior-level event that attracts brands, agencies, media and technology companies from around the globe.

In conversation with Laura Henderson, Global Head of Content & Media Monetization at Mondelez International, Geoff will discuss the challenges and complexities of marketing in the digital world. In his session, ‘The New Creativity: Who Knew?’, Geoff will delve into the dynamic consumer landscape marketers are operating in and will reveal the secret sauce behind the new creativity: Magnetic Content.

“In a world of increasingly fragmented consumer attention, the bar for capturing and keeping that attention is at a whole new level,” said Geoff Ramsey, Chief Innovation Officer and co-founder at eMarketer. “Laura and I will be exploring the new creativity required by marketers to break though and connect with their target consumers.”
eMarketer is also supporting dmexco as international media partner of the event and will also have a presence in the exhibition hall, located at Hall 7, FO51. To book an appointment with a member of the eMarketer team, please visit: https://www.emarketer.com/dmexco16

“dmexco is a priority event for eMarketer to engage with our customers and the global industry,” said David Iankelevich, eMarketer’s senior vice president of marketing. “We are excited to partner with the dmexco team for a second year and look forward to connecting with the worldwide audience that the conference attracts.”

 

About eMarketer:
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 250,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

 

Posted on August 11, 2016.