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eMarketer: Mobile Ad Spend in China Hits $7 Billion This Year

China alone to account for over 15% of global mobile internet ad spend

LONDON, UK (December 15, 2014) — Ad spending on mobile internet-based formats in China skyrocketed this year by 600.0%, according to eMarketer’s latest estimates of total paid media, digital and mobile ad spending worldwide. We forecast that by the end of 2014, advertisers in China will invest more than $6.39 billion in mobile internet ads, representing 15.9% of all mobile internet ad spending in the world—and making the country second only to the US in absolute mobile internet ad dollars.

Read the full press release on our China Mobile Ad Spend numbers

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 15, 2014.