Fintechs, Big Tech, and payment players are using genAI and agentic AI to collapse financial boundaries—connecting platforms and merging ecosystems to redefine value. To remain competitive, banks must respond with targeted genAI investments that enable hyper-personalized, human-centered experiences across customer life stages.

Key Question: How can banks capitalize on genAI and agentic AI to stay competitive as other tech-driven financial services players redraw industry lines?

Key Stat: GenAI has the potential to add $157 billion in value to US banking in 2025, with the front office capturing nearly half, per a February 2025 report from KPMG. But unlocking that value will require strategic and human-centered deployment.