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Greenlight Insights | iResearch Consulting Group
Data is from the June 2017 iResearch Consulting Group and Greenlight Insights "2017 China Virtual Reality (VR) Industry Research Report: Market Data Edition." Data in the report was jointly established by iResearch Consulting Group and Greenlight Insights based on publicly available companies data and interviews with industry experts. iResearch Consulting Group is a digital research and consulting firm headquartered in China. Greenlight Insights (formerly Greenlight VR) is a VR research company.
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies