Attitudes Toward the Internet of Things (IoT) Among Retailers Worldwide, Aug 2015 (% of respondents) - eMarketer

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Attitudes Toward the Internet of Things (IoT) Among Retailers Worldwide, Aug 2015 (% of respondents)

Attitudes Toward the Internet of Things (IoT) Among Retailers Worldwide, Aug 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Retail Systems Research (RSR)

  • Methodology:

    Data is from the August 2015 Retail Systems Research (RSR) study titled "The Internet Of Things In Retail: Great Expectations" sponsored by AT&T. 138 retailers were surveyed online during June-August 2015. The headquarters of the retailers were located in Africa (2%), Asia-Pacific (2%), Europe (3%), the UK (13%) and the US (81%). Types of products sold include apparel, footwear and accessories (21%), brand manufacturers (6%), FMCG (23%), general merchandise (25%), hard goods (13%) and hospitality, retail services and entertainment (13%).

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