In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.View this Report
Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.
Anasofía Sánchez Juárez
Director General, Operations and Country Manager, Mexico
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Best Practices for Local Area Marketing Revealed | Tech Talk Tuesday
Sep 11, 2018
eMarketer moderates a webinar with Catherine Josef, senior manager of global marketing solutions at Marriott International, and Ted Lesher, managing director at BrandMaker, as they reveal the secrets to maintaining brand consistency in materials for partners and distributed teams.
US Total Media Ad Spending Growth, by Media, Q1-Q4 2018 (% change vs. same period of prior year)
May 17, 2018
Google Shopping Ad Performance Metrics in North America: Local Inventory Click Share, Desktop vs. Mobile Phone, Q1 2017 & Q1 2018 (among campaigns analyzed by Merkle)
Apr 19, 2018
US Ad Spending for Select Media in the Baltimore-DC Market, 2018 (billions and % of total)
Apr 12, 2018
Factors that Would Cause US Internet Users to Lose Trust in a Local Business When Searching for Them Digitally, March 2018 (% of respondents)
Mar 28, 2018
Emerging Local Technologies that US Local Marketers Are Interested in Exploring, June 2017 (% of respondents)
Mar 27, 2018
Sources Used by US Internet Users to Search for Local Products/Services, 2017 (% of respondents)
Mar 21, 2018
US Internet Users' Preferred Source When Searching for Local Products/Services, 2015 & 2017 (% of respondents)
Mar 21, 2018
Digital Marketing Technologies in Which Marketers/Media Agency Professionals in China Are Most Interested, 2017 & 2018 (% of respondents)
Jan 03, 2018
Local Ad Spending to Surpass $151 Billion in 2018
Dec 15, 2017
BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media.