In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.View this Report
Gabriel Francis, Facebook’s team lead and product marketing manager for offline sales, discusses location data and Facebook’s retargeting tools based on offline actions.
Team Lead, Product Marketing Manager, Offline Sales
There are 92 charts about 'Local Advertising'
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Factors that Would Cause US Internet Users to Lose Trust in a Local Business When Searching for Them Digitally, March 2018 (% of respondents)
Emerging Local Technologies that US Local Marketers Are Interested in Exploring, June 2017 (% of respondents)
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US Internet Users' Preferred Source When Searching for Local Products/Services, 2015 & 2017 (% of respondents)
Apr 24, 2018
Sources Used by US Internet Users to Search for Local Products/Services, 2017 (% of respondents)
Apr 19, 2018
Digital Marketing Technologies in Which Marketers/Media Agency Professionals in China Are Most Interested, 2017 & 2018 (% of respondents)
Mar 16, 2018
Preferred Sources When Searching for Local Products/Services According to US Internet Users, 2016 (% of respondents)
Jan 12, 2018
Local Ad Spending to Surpass $151 Billion in 2018
Dec 15, 2017
BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media.
Effective Local Ad and Marketing Tactics According to US Local Marketers* vs. Local Agency Users**, June 2017 (% of respondents)
Dec 11, 2017