In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.View this Report
Gabriel Francis, Facebook’s team lead and product marketing manager for offline sales, discusses location data and Facebook’s retargeting tools based on offline actions.
Team Lead, Product Marketing Manager, Offline Sales
There are 89 charts about 'Local Advertising'
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Emerging Local Technologies that US Local Marketers Are Interested in Exploring, June 2017 (% of respondents)
Google Shopping Ad Performance Metrics in North America: Local Inventory Click Share, Desktop vs. Mobile Phone, Q1 2017 & Q1 2018 (among campaigns analyzed by Merkle)
US Internet Users' Preferred Source When Searching for Local Products/Services, 2015 & 2017 (% of respondents)
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Digital Marketing Technologies in Which Marketers/Media Agency Professionals in China Are Most Interested, 2017 & 2018 (% of respondents)
Mar 16, 2018
Preferred Sources When Searching for Local Products/Services According to US Internet Users, 2016 (% of respondents)
Jan 12, 2018
Local Ad Spending to Surpass $151 Billion in 2018
Dec 15, 2017
BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media.
Effective Local Ad and Marketing Tactics According to US Local Marketers* vs. Local Agency Users**, June 2017 (% of respondents)
Dec 11, 2017