Ypulse Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ypulse
Gen Alpha’s Social Media Usage 2026
Report
Jun 16, 2026
Gen Alpha is entering its teen years just as scrutiny of social media intensifies. Their habits are taking shape amid new rules, safety concerns, and shifting expectations. And that’s creating fresh challenges for platforms, parents, and marketers.
The role of online community in the consumer path to purchase | Sponsored Content
Article
Mar 15, 2021
Amid pandemic-accelerated shifts, online communities have become an integral part of the consumer journey. According to Verto Analytics, Reddit users are informed, make fast, high-value purchases, and ultimately become strong brand advocates.
Powerful data and analysis on nearly every digital topic.
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