Young users Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Young users
Meta’s youth safety lawsuits could carry a $1.4 trillion price tag

Meta’s youth safety lawsuits could carry a $1.4 trillion price tag

Article
Jul 08, 2026

Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.

Instagram wants to attract the next generation of college students

Instagram wants to attract the next generation of college students

Article
Aug 27, 2025

Instagram launched a feature that allows college students to display their class schedule on their profiles in a bid to make inroads with young consumers—days after TikTok released a similar tool. By cherry picking successful formats on other social platforms like messaging, music sharing, stories, short-form video, and more, Instagram has established itself as a crucial social tool and entertainment platform for young users. Its college schedule launch could help cement influence with yet another generation of students.

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