Publicis eyes LiveRamp buy: $2.2 billion deal ties identity to AI, aiming to cement the holding company’s edge in agentic marketing.

The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.

WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.

WPP Commerce kicks off reset: The holdco unites retail media muscle to steady losses, but rivals are already entrenched.

IAB forms programmatic council: Industry heavyweights draft rules as programmatic’s $200 billion market outpaces oversight and walled gardens hold sway.

FTC restrains holdcos: Publicis, WPP, and Dentsu must end uniform brand safety rules as regulators probe political bias in ad buying.

Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.

An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.

Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.

Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.

Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.

Publicis buys measurement company AdgeAI, arming Publicis with real-time creative intel as clients demand proof of what works—and why.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.

Integrated AI promises scale and speed—if brands trust the data-sharing tradeoff.

WPP Production is centralizing execution to serve today's always-on world of content creation.

This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.

Ad agencies face AI disruption, consolidation, in-housing, and economic pressure. Legacy models are cracking as clients automate more work, forcing agencies to rethink their business strategies—or risk falling behind.

2025 saw mergers, layoffs, and AI overhauls as the agency model fractured and reformed.