On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?

Internet use is growing the fastest in the Middle East and Africa, where about 80 million more people will go online at least once per month between 2023 and 2027, according to our forecast. Roughly 60% of the global population will use the internet regularly.

The crypto winter has brought assets crashing down to earth and dampened payments growth. But key crypto payment use cases remain intact, drawing continued investment from major payment providers. This helps set a path for US crypto payment adoption to grow by a 21.3% average annual rate from 2022 to 2025 and worldwide volume to grow by 12.6%.

More than 40% of internet users in North America will be monthly podcast listeners by the end of this year, the highest rate of any region. Western Europe and Latin America follow with nearly 30% penetration among their online populations.

The era of explosive growth for podcast listenership is coming to an end for much of the world.

The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.

In May 2021, we predicted total retail sales around the world for that year would increase by 6.0% to just over $25 trillion, a significant comeback from 2020’s lows.

Facebook was projected to pass 2 billion users worldwide in 2021 and poised to hit 2.10 billion by the end of this year. But despite boasting a massive user base, growth on the platform declined dramatically in 2021 and will slow to a trickle in years to come.

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

Where in the world do people use social media the most?

Where are millennials stocking up on stocks?

The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

Digital will account for 50.1% of total media ad spending in 2019, reaching the halfway mark for the first time.