World cup tournament Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for World cup tournament
US-Belgium World Cup match draws record 42 million US viewers
Article
Jul 08, 2026
World Cup draws record US audiences: US-Belgium set a 42 million viewer soccer record, reinforcing live sports as a rare source of mass reach for brands.
The World Cup’s global scale masks weak US audience interest
Article
May 22, 2026
World Cup’s US reality check: Just 10% of Americans show interest, limiting US scale—but not broader global appeal.
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