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Woocommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Woocommerce
Email Marketing 2026

Email Marketing 2026

Report
Jan 02, 2026

Email’s reliability is no longer enough to offset rising consumer expectations. AI accelerates production and enhances relevance, while engagement, trust, and tougher inbox rules push marketers to rethink how they will use the channel in 2026.

Klarna taps platforms for merchant growth, scoring WooCommerce expansion

Article
Jan 03, 2025

The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not

PayPal brings SMB product PPCP to China’s $3T ecommerce market

Article
Sep 27, 2024

The fintech’s push is part of a larger trend of US payment firms looking to capitalize on the massive growth opportunity in China

Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth

Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth

Article
Nov 09, 2022

As ecommerce growth slows, Shopify hedges its bets: The ecommerce platform is enhancing its lending services, seller tools, and enterprise solutions as part of its “everything but the kitchen sink” growth strategy.

Spotlight: Shopify 2022

Spotlight: Shopify 2022

Report
Jul 06, 2022

Shopify offered a lifeline for merchants during the pandemic. Now, as the ecommerce environment grows more challenging, the company is devising new strategies to help brands expand their reach.

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