Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.
Walmart’s ad engine revs higher: Revenues jump 37% as digital, in-store, and CTV knit commerce and media into one buy.
DirecTV has launched on Vizio Smart TVs, broadening its reach and opening fresh advertising opportunities for brands, the companies announced Monday. DirecTV’s expansion into Vizio’s smart TVs dramatically widens its streaming footprint and gives advertisers a more measurable, performance-driven environment.
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