Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

In this report, we look at the most important updates for social platforms in Q3 and how those changes will affect marketers. For the first time, we’re including updates for YouTube as well.

Walmart has big plans to grow its ad business: Its ad tech platform is working with TikTok, Snap, and Roku to measure how social media and CTV advertising affect sales.

Inflation gives Walmart a chance to shine: The retailer’s emphasis on value and low prices is attracting both low- and high-income shoppers and enabling it to retain grocery dominance.

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

Walmart Inc.’s earnings show the benefit of prioritizing value over profits: The company’s decision to keep prices low helped it maintain growth and gain market share.

Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.

Walmart’s strong retail media business may help it compete with Amazon: Soaring revenues and more advertisers than ever bode well for the big-box retailer’s future.