Retail marketers should focus on brand marketing to combat consumers’ desire for value. That was the main theme from General Mills, Nike, Levi’s, and more brands’ recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.
Consumers are using the internet and social media to a great extent for healthcare purposes. Here’s what healthcare and pharma marketers need to know about how online-acquired information influences patient action.
Dollar stores and off-price retailers set to once again dominate store openings in 2024: Economic uncertainty continues to fuel expansion opportunities for budget retailers.
Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.
Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.
Walmart was the biggest US retailer by US sales in 2022 with nearly $500 billion in sales, more than double the size of runner-up Amazon, according to the National Retail Federation.
Big retailers are accumulating assets from across the healthcare ecosystem. This includes adding pharmacy and health insurance capabilities, as well as provider services such as home health, telehealth, primary, specialty, and urgent care.
Walgreens attempts to cut down on retail theft: By putting most products behind counters, the retailer is also increasing the burden on store associates.
Retail health clinic use soared during the pandemic: We examine what drove growth and forecast the future of retail clinic utilization.
Walgreens’ US healthcare segment is on the path to profit: Retail health investments take center stage as COVID-19 vaccinations plummet.
Wing has big ambitions for drone delivery: The Alphabet-owned company aims to handle millions of orders within the next 12 months as it expands how the technology is used.
Which companies are and aren’t threatening health systems? Incumbent providers should be keeping tabs on retail and tech conglomerates instead of telehealth-focused players.
Big retail players jockey for healthcare positioning: We look back at noteworthy advancements made by retail health companies this year and how the top players stack up going into 2023.
Healthcare predictions we got right for 2022: As we expected, the lines between healthcare and retail blurred, and consumers cozied up with connected health devices. We detail other predictions we got right for the year.
Convenience > loyalty drives where consumers get care: Our new forecast highlights where patients are getting care now and in the future, and which trends are driving that shift.
Walgreens catches up to CVS with Summit Health acquisition: We examine the deal’s impact on the investing players as well as those who are falling behind in the retail health competition.
Walgreens-backed VillageMD eyes medical group acquisition: Walgreens’ interest in a merger with Summit Health aligns with its plans to capitalize on outpatient care.
Walgreens doubles down on home health: The pharmacy chain is racing CVS and other rivals to dominate the surging home healthcare sector.
The EHR giant’s new Life Sciences program shows how large datasets can help expand clinical trial access to underserved communities.
Walgreens is helping its primary care partners reduce errors and speed up the reimbursement process as health execs plan to adopt RCM and billing tech.
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