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Vtex Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Vtex
The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

Audio
Aug 06, 2021

On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Spotify's ad revenue story, Alexa 2.0, and social audio's monetization problem

Spotify's ad revenue story, Alexa 2.0, and social audio's monetization problem

Audio
Aug 05, 2021

On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

How Twitter did in Q2, Super Follows’ potential, and can Clubhouse gather a second wind

How Twitter did in Q2, Super Follows’ potential, and can Clubhouse gather a second wind

Audio
Aug 04, 2021

On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Audio
Aug 03, 2021

On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers

Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers

Audio
Aug 02, 2021

On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.

The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights

The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights

Audio
Jul 30, 2021

On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.

Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads

Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads

Audio
Jul 29, 2021

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.

The Ad Platform: Bringing content signals to video ad impressions

The Ad Platform: Bringing content signals to video ad impressions

Audio
Jul 28, 2021

Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.

Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up

Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up

Audio
Jul 27, 2021

On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future

Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future

Audio
Jul 26, 2021

On today's episode, we discuss what cryptocurrency is, why it's popular, what it's used for, and which coins will lead the charge and why. Tune in to the discussion with eMarketer vice president of content and head of financial services Daniel Van Dyke and financial technology analyst at Insider Intelligence Victor Chatenay.

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The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things

The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things

Audio
Jul 23, 2021

On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the brakes, how the world gets its caffeine, and more. Tune in to the discussion with eMarketer senior analysts Sara M. Watson and Jasmine Enberg and analyst at Insider Intelligence Blake Droesch.

Launching ecommerce during the pandemic, the fitting-room dilemma, and rental services

Audio
Jul 22, 2021

On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.

The Ad Platform: What advertisers want from digital's fastest-growing media channels

The Ad Platform: What advertisers want from digital's fastest-growing media channels

Audio
Jul 21, 2021

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.

New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'

New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'

Audio
Jul 20, 2021

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Around the World with ... Social Media Moderation: Keeping marketers and influencers in check

Audio
Jul 19, 2021

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

The Weekly Listen: Digital habit myths, conversational commerce, and creator migration

The Weekly Listen: Digital habit myths, conversational commerce, and creator migration

Audio
Jul 16, 2021

On today's episode, we discuss which “digital habits” are just myths, whether travel has reached pre-pandemic levels, whether conversational commerce can take online shopping by storm, social audio getting some new big partners, which platforms creators want to create for, what it would look like if companies were mini countries, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

Facebook's (and social media's) identity crisis, Twitter's liability, and retouching ads

Facebook's (and social media's) identity crisis, Twitter's liability, and retouching ads

Audio
Jul 15, 2021

On today's episode, we discuss what Facebook has become and is trying to be, what to make of social media platforms looking more and more alike, and which of these "copycat" moves might strike gold. We then talk about the significance of Nextdoor going public, how India's social media content liability laws could impact Twitter (and others), and some changes as to what advertisers can, and can't, do on social media. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

The Ad Platform: Competition heats up for SSPs

The Ad Platform: Competition heats up for SSPs

Audio
Jul 14, 2021

As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.

Health startups vs. the giants, healthcare's digitization, and AI medical assistants

Audio
Jul 13, 2021

On today's episode, we discuss whether startups like Oscar Health can take on the major health insurers, how the consumerization of healthcare is changing expectations, and what digital tools are leading to healthcare's digitization. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

YouTube ads shift to TV, Amazon's CTV business, and primetime ad rates for streaming

YouTube ads shift to TV, Amazon's CTV business, and primetime ad rates for streaming

Audio
Jul 13, 2021

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

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