The news: Samsung leaned heavily on AI functionality at its Unpacked event Wednesday with the Galaxy S25 series, Z Fold 7 and Z Flip 7 smartphones and Galaxy Watch 8, all featuring enhanced AI capabilities as a core value proposition, per Android Central. Samsung highlighted proprietary Galaxy AI for tasks like on-device photo and video editing, but the bigger news was Samsung’s adoption of Google Gemini across its ecosystem. Our take: For advertisers, the shift toward screen-aware, voice-activated experiences requires them to rethink how brands and campaigns align in an AI-first mobile world. Reframing brand experiences around mobile, voice, and contextual AI features opens opportunities for user engagement.

As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.

AI chatbots help busy healthcare providers communicate with patients: Consumers would rather engage with AI than wait on hold for a human. But many are concerned with the tech’s reliability and ability to protect their data.

Meta puts AI at the center of the metaverse’s foundation: A glimpse into the company’s 10-year quest to build a VR future around AI reveals they are nowhere near finished and still have a long way to go

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

Our most recent forecast shows that conversational AI adoption is growing. In 2021, 64.2% of US adults between the ages of 25–34 used a voice assistant. Overall, 46.9% of US adults will use a voice assistant in 2022, 48.2% by 2025. Conversational AI is on track to become a mainstream technology in practically every vertical.

Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.

On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.

Hey, Siri, show voice assistant user stats

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.

As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.

eMarketer principal analyst Victoria Petrock explains what life will look like when voice assistants are everywhere: How will driving to work change? How will retailers and advertisers communicate with you? How would you like the voice of Samuel L. Jackson telling you what you have planned for the day?

eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.

This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.

For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.