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EMARKETER

Vibe marketing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Vibe marketing

Marketers double down on creative automation spending as buyers demand authenticity

Article
May 15, 2026

Automation spending meets authenticity wall: Brands chase creative speed while consumers crave realness and vibes rather than sameness.

Marketers turn to “vibe marketing” as AI gives professionals new muscles to build connections with audiences

Article
Nov 25, 2025

Powerful data and analysis on nearly every digital topic.

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