Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.
As more people cut the cord, viewers are increasingly tuning in to live digital video services.
eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
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