Privacy pressures are changing digital advertising fast. AI, regulations, and consumer concerns are forcing marketers to rethink targeting, compliance, and brand risk—all while trying to maintain performance.

Despite audience preference for relevant advertisements, users across age groups maintain a generally negative sentiment toward ad personalization, per a Verve study—representing a unique challenge for advertisers. Marketers must understand the factors that make consumers more receptive to personalized ads and adapt accordingly.

The UK is home to some of the most voracious digital video viewers, but planning a campaign across the plethora of video platforms is getting more and more complicated. An increase in ad-supported on-demand platforms is adding to the complexity.

Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.

Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?