Vertical video content Trends & Statistics
X courts creators with video reactions as it loses US ground
X debuts React with Video: Vertical responses invite brand tie-ins through creators, yet declining US reach and trust issues temper marketer enthusiasm.
YouTube bets on live late-night to deepen its CTV dominance
YouTube is venturing into late night TV with “Outside Tonight,” a weekly live show set in New York City. It also announced plans for other exclusive content Thursday. The format presents a unique opportunity for advertisers to capitalize on typically linear programming that has staying power. If viewers miss the live show, they can tune in later. Just 22% of B2C marketers use livestreaming as part of their content mix, per HubSpot, leaving a wide opening on a proven channel for advertisers to jump into the medium.
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