Value Trends & Statistics
Etsy and eBay escape the worst of the ecommerce downturn, but Wayfair and Peloton aren’t so lucky
Better-than-expected earnings for Etsy and eBay give retailers a glimmer of hope: But continued losses for Wayfair and Peloton show some categories have a longer, difficult road to recovery.
As consumers seek value, search advertising is increasingly important | Sponsored Content
Two-thirds of holiday shoppers plan to spend more time pursuing discounts this season, according to Walmart data. Pay-per-click advertising can be a good way for advertisers to connect with customers who are looking around for a deal.
Brand values fail to entice inflation-worried consumers
Purpose-driven ads fall short in attracting audiences: A new study reveals that purpose-driven ads are underperforming, especially as consumers prioritize lower prices in an uncertain economy.
Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?
Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.
Value for Their Money Keeps Shoppers Coming Back
Mundane concerns like getting a quality product or service at a good price are still the biggest drivers of brand loyalty for US internet users.
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