Us Trends & Statistics

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Meta's pivot away from news—and what it means for publishers

Meta's pivot away from news—and what it means for publishers

Article
Mar 04, 2024

Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.

The Weekly Listen: The end of search as we know it, the purpose of genAI, and Ikea's plans to save the mall

Audio
Mar 01, 2024

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

Digital Video Viewers, US

CollectionSnapshot
Feb 28, 2024

The Weekly Listen: The best Apple Vision Pro experiences, instant AI-generated videos, and who's ready for shoppable media?

Audio
Feb 23, 2024

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

The Daily: The Great BtN Take Off—2024 health trends, healthcare becomes hyper-partisan, and alternative forms of care

Audio
Jan 18, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

The Banking & Payments Show: US banking consumer habits

Audio
Nov 28, 2023

This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.

The Weekly Listen: What happens now that the actors strike is over, how the Super Bowl is changing, and what's next for WhatsApp?

Audio
Nov 17, 2023

On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Grocery ecommerce is gaining momentum in the US but declining in the UK. Here’s why

Article
Nov 16, 2023

US grocery ecommerce sales will grow 17.4% in 2024 to total $219.04 billion, according to our forecast. Meanwhile, UK grocery ecommerce sales will grow only 5.1% to total $37.06 billion in 2024. “At the end of the day, consumers in the US enjoy the conveniences of delivery, but they’re not necessarily willing to pay an exorbitant fee,” said our analyst Blake Droesch, emphasizing the perceived value of Walmart+ and Amazon Prime memberships to these shoppers.

Reimagining Retail: US and UK grocery habits, which grocers are doing digital well, and which are taking an alternate approach

Audio
Nov 15, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

Digital Audio Listeners, US

CollectionSnapshot
Aug 24, 2023
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Digital Gamers, US

CollectionSnapshot
Aug 24, 2023

How retailers like Walmart, Amazon, and Instacart can harness frequent shoppers to drive digital grocery growth

Article
Aug 17, 2023

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. “Growth is no longer driven by new adopters, but heavy digital grocery users,” our analyst Blake Droesch said on a recent “Reimagining Retail” podcast episode. Here’s how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

US ad spend increased in May, but is it a rebound?

Article
Jul 14, 2023

After 11 months of US ad declines, Standard Media's US Ad Market Tracker showed 2.5% growth in May, signaling a potential rebound. Even with mixed signals and uncertainties, there is at last a sign of hope, our analyst Paul Verna said on a recent episode of “Behind the Numbers.”

The Daily: Privacy legislation patchwork explained, the toughest content law in the West, and Gannett sues Google

Audio
Jul 13, 2023

On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Online marketplaces will top $600 billion in US retail sales by 2027

Online marketplaces will top $600 billion in US retail sales by 2027

Article
Jun 27, 2023

US retail marketplace ecommerce sales will reach $603.20 billion in 2027, representing 34.8% of total retail ecommerce sales, per our forecast.

Around the World: The retail media opportunity (and maturity) in key regions

Audio
Jun 23, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?

More US consumers are becoming cross-border buyers

More US consumers are becoming cross-border buyers

Article
May 23, 2023

Cross-border ecommerce continues to rise in popularity among US consumers, even as growth in the number of buyers slows. In 2023, the US will rank second globally in total cross-border buyers, with 69.8 million, per our forecast. It will trail far behind China’s 280.0 million, but that’s because of relative population sizes.

Crypto payments will push past crypto winter

Crypto payments will push past crypto winter

Article
May 18, 2023

The crypto winter has brought assets crashing down to earth and dampened payments growth. But key crypto payment use cases remain intact, drawing continued investment from major payment providers. This helps set a path for US crypto payment adoption to grow by a 21.3% average annual rate from 2022 to 2025 and worldwide volume to grow by 12.6%.

What CTV’s attention challenge means for advertisers

Article
Apr 13, 2023

Despite a surge in ads, connected TV (CTV) faces the same challenge as traditional TV: getting consumers’ attention. Our analyst Paul Verna shares why co-viewing won’t hurt CTV’s targeting abilities and how too much repetition may make ads ineffective.

US adults spend a fifth of their daily digital media time with digital audio

US adults spend a fifth of their daily digital media time with digital audio

Article
Mar 23, 2023

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.

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