eMarketer junior forecasting analyst Nazmul Islam discusses the events that contribute to our US TV ad spending estimates for this year and next.

As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?

eMarketer forecasting analyst Eric Haggstrom considers our latest upfront TV and video ad spending numbers and explores why these ad buys are outpacing overall TV spending. Watch now.

Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.

Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond